Back to Home

Privacy Policy

Last updated: March 2026

Introduction

What's On Tap?! Omaha ("we," "our," or "us") operates the website whatsontapomaha.com. We respect your privacy and are committed to being transparent about how we collect, use, and safeguard your information. This policy explains our data practices in plain language.

What Data We Collect

Account Information

If you choose to create an account, we collect your email address and display name. Creating an account is optional but required to rate beers, save favorites, and access personalized features.

User-Generated Content

We store beer ratings, favorites, and any reviews you submit. This content is associated with your account and may be visible to other users of the Service.

Usage Data

We automatically collect certain usage information when you visit the Service, including pages viewed, interactions (such as rating a beer or viewing a brewery page), browser type, and referring URL. This helps us understand how the site is used and improve the experience.

Visitor Identifier

We assign a unique visitor ID stored in a cookie on your device. This allows us to recognize returning visitors and maintain preferences without requiring an account.

Cookies

We use the following cookies:

  • Visitor ID cookie — A persistent cookie (up to 1 year) used to recognize returning visitors and maintain preferences across sessions.
  • Session cookies — Temporary cookies that expire when you close your browser, used to maintain your login session and application state.
  • Google Analytics cookies — We use Google Analytics 4 (GA4, tag ID G-FXTG4BEX76) to collect anonymized usage statistics. Google may set its own cookies to track sessions and distinguish users. See Google's privacy policy for details on how they process this data.

Location Services

The Service includes a map feature that helps you discover breweries near you. If you choose to use this feature, your browser may ask for permission to share your location. This location data is used solely within your browser to show nearby breweries on the map and is not stored on our servers. We do not perform GPS tracking, and you can use the Service without granting location access.

How We Use Your Data

We use the information we collect to:

  • Provide, maintain, and improve the Service and its features.
  • Display your ratings, favorites, and personalized recommendations.
  • Understand usage patterns through analytics to improve the user experience.
  • Ensure the security and integrity of the Service.

Data Retention

We retain your account data and user-generated content for as long as your account is active. Analytics data is retained in aggregate form. If you delete your account, your personal data and associated content will be removed from our systems within 30 days. Visitor ID cookies expire after 1 year if you do not return to the Service.

Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate information in your account.
  • Delete your account and all associated data.
  • Opt out of cookies by adjusting your browser settings. Note that disabling cookies may affect certain features.

To exercise any of these rights, contact us at the email address below.

Third-Party Services

We use the following third-party services:

  • Google Analytics (GA4) — For anonymized website usage analytics. Google may collect data according to its own privacy policy.
  • Cloudflare — For content delivery, performance optimization, and security protection. Cloudflare may process request data (such as IP addresses) as part of delivering the Service.

We do not sell, trade, or otherwise share your personal information with third parties for marketing purposes.

Data Security

We implement reasonable security measures to protect your information, including encryption in transit via HTTPS. While we strive to protect your personal data, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised date. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at hello@whatsontapomaha.com.

Terms of Service·Brewery Updates